Turning Walls into Commercial Platform
Wine Festa at Raum Art Center was supported through sponsorships and collaborations with multiple wine retailers. This project was planned to promote partner retailers and products to event attendees. In the early concept stage, I aimed for a visually rich approach. However, because the primary goal was product promotion, I removed non-essential visual elements and focused only on the core information.
Most importantly, I leveraged the full scale of the venue by using the existing 60m wide wall as the display surface, achieving the objective without modifying the structure or adding additional installations.
Mapping Process & Draft
Audio Reactive Visual (Unused)
This is an audio reactive visual created for the event but not used. Used TouchDesigner, After Effects and Mad Mapper. The goal was to reinterpret the venue through projection by leveraging the existing architectural features, including the arched windows and service doors.
I created precise masks in MadMapper and exported them as SVG files. Based on the SVG paths, made line animations in After Effects. In TouchDesigner, I used live audio input to drive real-time changes in RGB color, playback speed, and bloom intensity for the final output.
TouchDesigner Set-up
